Free to Fee Dating Business Model

But for a dating site to stay afloat and eventually become successful, it will have to offer free basic services and a paid level of service.

A dating website or a social networking site cannot be completely free because many of those people who sign up are not serious members. This is especially bad for dating websites because those who are serious about finding someone to meet will be wasting time trying to get to know people who are just too casual and have no serious intent to date or meet someone. And this can turn off your serious members.

While retaining free services, you can offer personalized or customized pages that are ad-free, pay-to-play services and other functionalities for the truly serious. These are, of course, optional. Those who are willing to pay may enjoy that optional upgrade for a set amount of time, say 3 months or half a year. It may also be as long as a year or two.

This will not mean that those who do not pay will have bad service. It just means that some members will stand out more or will enjoy add-ons that will help enhance their online dating experience.

The point of having to offer a paid level of service is that youre also telling your members in your own way that your online dating site wants to keep offering the best to the most serious members. By doing this, you get true dating participants and not just people who sign up but never come back. You entice them to enjoy something even better. It also helps keep dating profiles in your online dating site active, which is important to every successful online dating business . It also develops a higher level of relationship and commitment between you and your members.

Discuss how you can do this and what services you can offer for free or paid with your dating software provider. DatingSiteBuilder.com is one such provider and web host willing to give you expert advice on your online dating business . Call the hotline on the header to know more.