How to find Advertisers for new dating sites

Advertising is one source of revenue for online dating sites. For free sites, advertising is the bread and butter that will keep the site going. Take the case of free dating site, Plentyoffish.com that survives primarily through the Adwords.

Most online dating sites use Google adsense for additional sources of revenue. This is the easiest at the same time the most popular options. Although there are a number of other options out there such as affiliate marketing.

The downside with Google adsense or other advertising ads is that new sites need to generate a large amount of traffic to be able to earn a sizable amount. This is a problem for new sites since they are not that established yet. Also, advertising networks often require minimum number of visitors before they advertise on the site. In order to get started with advertising, a new site may accept low-budgeted ads for the meantime. Small businesses often prefer this kind of advertisement. Some businesses that maybe interested in putting ads for new sites are: local establishments such as restaurants and bars, professional photographers, beauty salons, date coaches and others. For new sites with little traffic, these businesses could be potential sources of income.

Affiliate Programs
There are a number of affilate networks that you can join. Promoting products in your site that could attract your target audience could earn you money. Affiliate programs such as Commission Junction, Amazon, Click Bank, etc. have potentials.

Adsense
Google and Yahoo/MSN ads may not be good money-makers for new sites but if combined with other forms of advertising, they do add to the income.

Ebooks
Writing ebooks such as tips on online dating or how to succeed in online dating could also help generate more income for the site. Well-written ebooks could be good sources of residual income especially if the site's viewership grows.

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Reference: http://www.onlinedatingbook.co.uk/blog/questions-and-answers/question-how-do-i-find-advertisers-for-my-new-dating-site