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Plenty of Fish: What makes this dating site the most successful one?

published on 2/28/2009 in Dating Business
Plenty of Fish: What makes this dating site the most successful one? Plenty of Fish: What makes this dating site the most successful one

Every once in awhile, you come across a success story of someone who’s unlikely to achieve that much success. Markus Frind, the 29 year old creator of PlentyofFish.com, is not your big businessman who’s always ahead of everybody. Frind created his dating website just to practice what he has learned about programming. Just to practice.

But now, PlentyofFish.com is the most successful dating site, earning around $10 million a year. And these earnings are those of a dating site that offers free dating service and free membership. The earnings, which is around $900,000.00 a month, are generated through Google ads.

This works when your dating software and dating scripts allow adverts to appear at your site. These adverts are related to whatever topic a webpage is all about. When a member or visitor clicks on one of these ads, the website owner earns a payment for that. If you look again at the figure above (the figure which he’s making every year), you will agree that earning that much from people’s ad-clicking comes from a really really high website traffic. And traffic is what Frind’s dating business really has more of compared to other dating sites.

Frind must be doing many things right to achieve such enormous success. One thing that we think make it works is Frind’s personal touch. His dating site has this note from him to everyone who visits the site:

“My name is Markus and this site is my creation. For over 5 Years without a single employee I turned this site into the world’s largest dating site. Every day, over 30,000 nurses and doctors, 27,000 educators, 25,000 business owners, 5,000 chefs, 2,000 pilots and 800 Architects use Plentyoffish to find love, and they are joined by nearly 1,000,000 others just like YOU!”

Frind says that he asks every member of PlentyofFish.com if they have already met someone or how many dates they’ve had. This communication he maintains with users of his dating site is so revolutionary and helps him get ahead of his competitors in the online dating business.

Reportedly, this dating site is a venue where around 800,000 relationships are created every year. Its services are absolutely free despite offering advanced features and matching systems. Frind’s dating site also offers sending weekly matches to its members’ email inbox, posting local personal ads, and enabling chat and instant messaging.

Frind is also proud of his algorithms which helps generate matches for each member in real time. He is also big on giving the service for free – this factor gives him tremendous success compared to other owners of dating businesses who require payment for memberships. Offering the website’s services for free resulted to an endless recommendation of one friend to another and so on and so forth.

PlentyofFish.com is also one dating site that prioritizes function over design. Though other dating sites might look better, Frind’s dating site was always functioning properly because he updates it every two weeks to ensure that it is always up and running.

The best thing about Frind’s success with his dating business is that he only works around 10 hours a week! Now that’s amazing passive income! This is made possible by dating softwares that allow the dating website to run itself. Frind has no staff to manage; he just gets voluteers sometimes. He even runs his dating business from his own apartment!

If you want to know more how you can be like Frind and start an online dating business, click the chat icon on the upper right corner of this page.

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11/28/2009 11:49:00 AM
site that prioritizes function over design. Though other dating sites might look better, Frind’s dating site was always functioning properly because he updates it every two weeks to ensure that it is always up and running.
4/30/2010 3:21:00 AM
I wish I can be successful as Markus Frind was, even 1/10th of his success. He is really a genius.
8/12/2010 11:59:00 PM
i believe, Marcus was just the first to create the site, that's the reason he is so successful, nothing more, there are plenty of other sites who have also put a lot of heart, and work into their dating site, but because they were not the 1st the success might not shine as much on them like connecting singles, livedatelove.com and many more..
8/23/2010 11:16:00 PM
I just found http://www.skapal.com is a pof clone!
9/3/2010 1:40:00 AM
There are plenty of good free dating site like plenty offish. Well, these days, niche dating site is popular as well, like wonderful herpes dating site, http://www.singledateagain.com
9/7/2010 8:43:00 PM
I have to agree with freedating site, part of his success was that he started when there were no free online dating sites around, that coupled with him being one of the first AdSense successes has made him a large player in the free online dating space but not as large by far as the paid dating sites.
10/30/2010 6:04:00 PM
It's amazing story. So, do something for free which your competitor charges money for and you'll be rich in no time :)
11/23/2010 1:01:00 PM
The plentyoffish is free. It did a lot of advertising. I remember seeing on google, yahoo. it advertised for chat line, and even for phone chat I think. The owner is a very good marketer.
11/28/2010 4:33:00 PM
yes plenty of fish got the head start on the dating sites but so much more out there just waiting to explode in traffic timing is very important i really like the new dating software as in www.thisisdesmoinesdating.com
12/5/2010 11:37:00 AM
I think pof stated at the rigth time and Markus still advertises by talking about his website now and then for a free dating website pof as just amazed everyone every moment you visit the website there is an average of 150k singles online at any time thats alot of traffic for sure.
12/18/2010 2:43:00 PM
I have to agree, it's not always that the site is the greatest but is just that this site was one of the first. There are some great sites out there that connect singles and do a much better job at it such as sweetluck.com
1/28/2011 12:40:00 AM
stay away if your trying to find real women on this site...i realy think markus is a fag who hates a good looking man...def. a loser!
2/26/2011 2:08:00 PM
It is also the right time and right plan. At the time where there was needs of free online dating sites he had it done.
3/2/2011 5:29:00 AM
i really admire pof, its a sign that others can do same and even much more. www.naijapower.com is up and coming too

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