Should Your Dating Website Offer Free Membership ?
Once you decide to build a dating website, you will have to select a number of important elements. The best dating software is one of them. The design is another. Yet, the most important decisions concern the monetization of the website.
You will have to make the choice between a paid membership and free access to the website. Each of these opportunities has its advantages and shortcomings.
Free access is obviously the best option in terms of marketing and increasing the number of members. Most dating software options allow for free access to all of the content and all of the profiles.
Monetizing the website may be a bit more challenging, if you decide to grant people free access. One option is to have free access once you launch the website and to restrict it once popularity is gained. Free access is one of the best marketing tools and its power should not be underestimated.
Another option is to keep the access unlimited but to introduce paid functionalities to the website. Members may be asked to pay if they want a VIP status or if they want to rely on a detailed search in their attempts to discover love and romance.
Paid membership is probably the simplest way to make money out of the dating website. Simple online research will reveal that most dating websites have restricted access. How do you attract members, however?
The simplest option to market your website if you want people to pay for membership includes a demo version. The demo version of the website shows potential members what they can expect, what features the website possesses and how profile search takes place.
Once people get familiar with the website and its functioning, they will be asked to switch to a paid membership plan. Paid membership will help you limit the number of people who register but are never active. A big number of passive registrations may actually harm the reputation of your dating website.
Paid online dating membership or free access? The answer depends on your business plan and the manner in which you want to generate revenue. Examine both opportunities and evaluate their benefits. Being familiar and carrying out preliminary analysis will help you make the most adequate decision.
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